IAW On the Road is the new project signed Italy Ambassador Awards, promoted with the patronage of ENIT – National Tourism Agency. This is a traveling press conference that spans Italy with brands, industry experts, and content creators, aiming to showcase the cultural and digital transformation of communication.
During the event, several presentations involved prominent speakers from the worlds of travel, digital, communications, food, hotellerie, publishing, and wellness. Among these, Stefano Risolè, Brand and Development Manager of Planetaria Hotels, illustrated the concept of accessibility, a value reflected in the pay-off “Be As You Are”, underlining the importance of recognizing and respecting the uniqueness and specific needs of each guest, placing the person at the centre of every wellness experience.
SKYY –on May 21, 2025– also took part in the event with a moment entirely dedicated to well-being, concluding the day on a high note.
This experience was not limited to a simple moment of relaxation, but was conceived as an immersive journey in which the guest could concretely perceive the integration between technology, comfort, and design. Thanks to the use of our advanced technologies in massage tables, we were able to accompany through a multisensory experience, where movement, ergonomics and personalization of the treatment transformed well-being into a real moment of involvement of the body and mind.
The value of experiential well-being
The collaboration with Antonia Stefanaki –expert in wellness and manual facelift– made this moment even more significant: her professionalism and sensitivity were able to enhance our technology, orchestrating the treatments to create a harmonious and regenerating atmosphere. An authentic finale, which closed the evening with a clear and profound message: well-being is not an optional addition, but an essential component of any valuable experience.
IAW On the Road: A winning union of culture, innovation and networking
IAW On the Road proved to be a unique occasion, bringing together culture, innovation, and networking, offering participants concrete insights and inspiration on how well-being and hospitality can transform into authentic and memorable experiences.